Mass marketing in insurance is used to target which of the following?

Mass marketing in insurance is primarily aimed at specific groups, such as retirees, rather than individual clients or niche markets. This approach involves designing insurance products and promotional strategies that resonate with the unique needs and circumstances of particular demographics.

By targeting specific groups like retirees, insurers can create tailored messaging that addresses the needs of that population, including Medicare supplement plans or life insurance products suited for retirement planning. This method allows insurance companies to efficiently reach a larger audience who share similar characteristics, making it more cost-effective compared to a personalized marketing approach aimed at individuals or small, specific market segments.

Insurance products marketed in a mass marketing strategy often leverage broader themes that appeal to the identified group, showcasing benefits that are particularly relevant to their life stage or financial situation. As such, the correct response highlights the effectiveness of mass marketing by focusing on groups, which enhances engagement and conversion rates.